He was the only area jeweler invited to join, giving him privileged information to better serve his customers.” Steven currently sits on the Board of Directors of the Association.Ī decade and a half into starting his business, Steven had become a jeweler of national repute. “The store’s success was evident – with some of the highest sales per square foot in the nation,” his website reads. “Steven was asked to join an elite group of jewelers who form the world’s largest industry consulting group. Six years after launching, Singer pioneered the Philadelphia Jewelers Row Association to govern the conduct and manage the affairs of jewelers in Philadelphia. The adversity didn’t faze him, however. “The store quickly gained a reputation as the place to go for ‘The most fun you’ll ever have… buying a diamond,” his site reads. At 22-years-old, Steven became the young first-generation jeweler on Jeweler’s Row and the person with the smallest store on the street. Steven Singer opened Steven Singer Jewelers in October 1980 in Philadelphia’s Jewelers Row. Steven Singer rose from a humble jeweler to a top jeweler in Philadelphia If that is not genius, I don’t know what is. The campaign uses the word ‘hate’, the opposite of love, to advocate for love. The billboard has evolved over the years, and it now contains the company’s website. The aim is to ignite people’s curiosity, inadvertently leading them to the store. It’s unclear whether the story is true, but it is intriguing. And why women love him and his beautiful diamonds!” We’re up all night with feedings and diaper changes. The wife proclaimed, ‘I love Steven Singer!’ The man responded, ‘Here we go again. “Exactly nine months later, the couple walks through the door to show Steven their new baby. The couple loved the child, but the customer wasn’t entirely pleased about staying up all night changing diapers hence, his hate for Steven Singer. The wife liked the ring, and in the throes of celebration, the couple made a third, unexpected child. I HATE STEVEN SINGER allegedly came from a satisfied customerĪccording to legend, a customer bought a ring from Steven Singer Jewelry for his wife to celebrate their 20th anniversary. The marketing idea is brilliant, but is there a true story behind it? This piece will look at the story behind the ‘I HATE STEVEN SINGER’ campaign and the stunning rise of one of Philadelphia’s most famous jewelers. The ‘I HATE STEVEN SINGER’ black and white billboard is iconic and unique to the brand and has brought in plenty of business for the famous jeweler. Each year, through its three locations, PAWS serves more than 30,000 pets in need.You are probably wondering who hates Steven Singer so much that they put up billboards to show their displeasure with him. PAWS’ comprehensive rescue and prevention efforts include pulling at-risk animals out of the city’s shelter and placing them in loving adoptive and foster homes, giving struggling pet owners the help they need to keep their pets as cherished family members rather than face abandonment, and preventing the birth of unwanted litters. PAWS is working to make Philadelphia a no-kill city where every savable pet is guaranteed a home. Each year, PAWS finds loving homes for thousands of animals in need, and enables thousands of families to keep their cherished pets. PAWS is the city’s largest rescue partner and provider of affordable, basic veterinary care for pet owners and rescue organizations that cannot otherwise access it. PAWS is a 501(c)3 non-profit organization dedicated to saving Philadelphia’s homeless and at-risk pets. In this case, Singer and his family have had a soft spot and a love of dogs – and they adopted their own dog buddy from a local rescue group. PHL17’s Alyssa Sullivan visited Steven Singer Jewelers as Steven Singer celebrates a special milestone for giving back with a special fundraiser for furry friends in need.įor owner Steven Singer, giving back has always been part of how he has operated his business.